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Competences
Experience
Engagement Lead, Business Development and Partnerships
BUCHI Services Egypt (BUCHI Labortechnik AG group)
2025-05 -
Led engagement and partnership initiatives across North America, Europe, APAC and Latin America, onboarding key accounts and managing vendor registrations. Structured commercial terms ranging from demo equipment lending to white‑label arrangements and owned pricing and licensing for a B2B SaaS platform. Built the B2B legal framework from scratch, covering licensing agreements and GDPR compliance under Swiss law. Drafted and negotiated NDAs, MSAs, supply and rental agreements in‑house, eliminating external counsel delays. Directed IP ownership and data‑protection due diligence for M&A activities, delivering executive regulatory exposure summaries.
Business Development Manager
Si‑Ware Systems
2022-07 - 2025-04
Developed international B2B hardware and SaaS platform sales across agriculture, food, recycling, oil & gas and pharma sectors. Built and managed distributor, channel partner, OEM integrator and direct account networks across EMEA, North America, APAC and Latin America. Qualified partners, negotiated terms and closed deals from technical evaluation to signature. Designed commercial models for hardware, software and subscription revenue, setting pricing and licensing per segment. Translated customer requirements into go‑to‑market propositions with product teams, opening new verticals. Managed commercial transition during BUCHI acquisition and continued platform development.
Global Pricing and Deal Analysis Lead
Dell Technologies
2018-03 - 2022-06
Directed pricing strategy and deal analysis for a $4 billion recurring‑revenue portfolio covering over 50,000 contracts. Identified and closed $184 million of revenue leakage (2018‑2021) through forensic analysis and cross‑regional review. Delivered $114 million incremental revenue in 2020 via a renewals pricing assurance program. Designed end‑to‑end pricing processes and integrated methodology across downstream applications. Built customer lifetime value models and account‑level P&Ls to shape installed‑base upsell strategy.
Langues
English
fluent
Arabic
fluent
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