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Competences
Experience
Marketing Manager
Mamado International
2025-12 -
Orchestrated integrated B2B and B2C marketing strategy for 400+ brands and 40,000 products across beauty, FMCG and wholesale, aligning brand, trade, e‑commerce, app and sales‑enablement activities around revenue and lead‑generation priorities. Owned the omnichannel roadmap across Meta, Google Ads, TikTok, SEO, PPC, CRM/email, influencer and UGC, print and trade events, using cross‑channel attribution and customer‑journey reporting to optimise spend, reach and conversion. Governed end‑to‑end campaign planning, budgets, media and creative agencies, technology partners and publication timelines, maintaining brand consistency and agile delivery across international markets. Partnered with sales, commercial and regional teams to localise global campaigns and equip teams with interactive content, video and collateral, strengthening retailer and customer acquisition. Built KPI reporting and executive recommendations using Google Analytics and CRM data, translating performance trends into data‑driven ROI decisions. Expanded brand visibility through creator, retailer and media partnerships, including cover‑page exposure in Black Beauty & Hair and support for Mielle Afro Hair & Beauty 2026.
Brand Marketing Manager
Power Up Tavern / XP Tavern
2025-04 - 2025-07
Spearheaded the startup's end‑to‑end brand and marketing operation across digital, print, social, email, PR, events and partnerships, creating a single commercial roadmap for launch and growth. Directed the complete rebrand from Power Up Tavern to XP Tavern in under two weeks, aligning visual identity, messaging, website and customer touchpoints. Managed cross‑functional teams and external agencies to deliver integrated campaigns, driving early market traction and establishing brand presence in a competitive hospitality sector.
Langues
English
fluent
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