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Competences
Experience
Marketing Lead
Bantubet Kenya
2018-01 - 2026-12
Led social media engagement and digital communication across major platforms, developing platform‑specific strategies that increased brand visibility and customer interaction. Managed SEO initiatives to improve organic search rankings and website traffic. Designed and oversaw affiliate marketing programs, handling partner acquisition, relationship management, campaign coordination and performance tracking. Analyzed social media insights to guide campaign planning and optimization, and built reporting frameworks to evaluate campaign, SEO and affiliate performance. Researched emerging digital trends to expand brand reach and collaborated closely with product and marketing teams to align campaigns with business objectives.
Graphic Designer
Bantubet Kenya
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Created high‑quality visual assets and creative concepts aligned with brand standards for social media, email, website banners, posters, flyers and promotional materials. Produced Google Ads banners and pop‑up creatives for digital campaigns. Maintained design templates while introducing fresh concepts, ensuring consistent and engaging visual communication across all marketing channels.
Product Manager / Head of Customer Care
Dafabet Kenya
2017-01 - 2018-12
Directed customer service teams to deliver timely and knowledgeable support, evaluating and improving processes for operational efficiency and service quality. Monitored team performance, provided coaching, and conducted performance reviews. Managed staff training, development, and corrective actions, and oversaw call‑centre operations including staffing, scheduling, telemarketing and recognition programs. Led projects to enhance departmental standards, procedures and strategic objectives.
Operations Manager
Area Shops Operations
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Coordinated multiple operational functions across warehousing, pricing, distribution and retail activities. Monitored performance, implemented operational improvements and supported quality and productivity standards. Integrated IT, HR, Accounts and Finance support functions to enhance communication and operational efficiency.
Langues
English
fluent
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