Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to turn raw website data into actionable insights. You will support strategic decision‑making by implementing tracking, analyzing user behavior, and delivering clear reports that improve site performance, marketing campaigns, and conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyze traffic patterns, user journeys, and conversion funnels to uncover optimization opportunities.
• Build and maintain easy‑to‑understand dashboards and reports using Looker Studio/Data Studio, Tableau, or similar tools.
• Collaborate with marketing and development teams to design and run A/B and multivariate tests.
• Audit tracking implementations regularly to identify and fix data gaps.
• Provide proactive, data‑driven recommendations to boost digital marketing effectiveness and ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Strong ability to interpret data, spot trends, and craft data‑driven narratives.
• Exceptional attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (preferred)
• Basic HTML and JavaScript for tag implementation