SEO Backlink Specialist

About the role

We are seeking an SEO Backlink Specialist to enhance our clients' online visibility through strategic link‑building and SEO techniques. The role centres on creating high‑quality backlinks, performing audits, and adapting to evolving search engine algorithms.

Key responsibilities

• Create and manage backlink strategies to improve domain authority.
• Conduct backlink audits of client and competitor sites to uncover opportunities.
• Monitor and outreach potential backlink opportunities using tools such as HARO.
• Develop and execute SEO strategies to drive organic traffic and improve rankings.
• Perform keyword research to identify content optimisation opportunities.
• Collaborate with content creators to integrate SEO best practices.
• Stay updated on industry trends and algorithm changes.
• Optimise on‑page elements like meta tags, headers, and content structure.
• Conduct regular website audits to resolve technical SEO issues.

Required profile

• Proven experience as an SEO Specialist.
• In‑depth knowledge of SEO tools, techniques, and algorithms.
• Familiarity with content management systems and HTML/CSS.
• Strong analytical ability to interpret data and drive decisions.
• Up‑to‑date with the latest SEO and digital‑marketing best practices.
• Demonstrated success in link building and outreach.

Required skills

• SEO tools (e.g., HARO, backlink audit platforms)
• HTML/CSS
• Content Management Systems