Web Marketing Consultant

About the role

Orange Madagascar is looking for a full-time, on-site Web Marketing Consultant based in Antananarivo. The consultant plans, executes and optimizes the group's online marketing initiatives, designing and running digital campaigns across web and social channels while coordinating with internal teams to align them with broader marketing and brand strategies.

Key responsibilities

• Design and run digital campaigns across web and social channels
• Manage online advertising placements
• Optimize content and landing pages for conversion
• Monitor campaign performance using web analytics tools and prepare regular performance reports
• Recommend data-driven improvements and stay up to date on digital trends, competitor activity and best practices

Required profile

• Demonstrated experience in digital marketing, including campaign planning, execution, optimization and reporting
• Hands-on experience with online advertising such as display, search and social media ads
• Relevant academic background in Marketing, Communications, Business or a related field
• Strong written and verbal communication in French; working English is an asset
• Ability to work with cross-functional teams, manage several projects and meet deadlines in a fast-paced environment

Required skills

• Web analytics: interpreting data, identifying insights and making recommendations
• Familiarity with digital tools such as social media management, email marketing and SEO/SEM tools